TROPHY
Design For Good
Wintersession 2020
Professor Annalisa Oswald
Design For Good
Wintersession 2020
Professor Annalisa Oswald
Brand Guide
Silkscreen Poster
Pin Buttons
Snapchat Filter
Copperplate &
Akzidenz-Grotesk
Silkscreen Poster
Pin Buttons
Snapchat Filter
Copperplate &
Akzidenz-Grotesk
This project was a continuation of my project: Trophy Cabinet. TROPHY is a designed brand identity for an advocacy campaign against unsportsmanlike trophy hunting.
The brand’s mission was to essentially “flip the script,” promoting popularly hunted animals as now, “the hunters” and humans, “the prey.” In order to be even more provocative to result in change, the idea was to exhibit large displays of these animals in public environments, invading popular human places as we do theirs. While looking aggressive and ready to attack, the animals are to make humans feel uncomfortable as they walk by. Once the humans get close enough, a harmless red laser dot would be cast on their forehead, simulating the experience of what it feels like to be the target.
Using materials such as mirrors and reflective mylar, humans would see their reflection behind disturbing design elements like targets or gun red laser dots and reflect...empathizing with these unnecessarily targeted animals.
Simply put, there is no reason in killing an innocent animal to display its head as one’s trophy.
“Deer hunting would be a fine sport, if only the deer had guns.”
—William S. Gilbert
The brand’s mission was to essentially “flip the script,” promoting popularly hunted animals as now, “the hunters” and humans, “the prey.” In order to be even more provocative to result in change, the idea was to exhibit large displays of these animals in public environments, invading popular human places as we do theirs. While looking aggressive and ready to attack, the animals are to make humans feel uncomfortable as they walk by. Once the humans get close enough, a harmless red laser dot would be cast on their forehead, simulating the experience of what it feels like to be the target.
Using materials such as mirrors and reflective mylar, humans would see their reflection behind disturbing design elements like targets or gun red laser dots and reflect...empathizing with these unnecessarily targeted animals.
Simply put, there is no reason in killing an innocent animal to display its head as one’s trophy.
“Deer hunting would be a fine sport, if only the deer had guns.”
—William S. Gilbert
BRAND NAMEPLATES
PRESENTATION
SNAPCHAT
^^Pictured above are Professor Annalisa Oswald & classmate
BRAND GUIDE
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PROCESS
ILLUSTRATIONS
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